Tag Archive: advertising

Coughing Up Blood Money: Taxing tobacco, taxing credibility

Roll Call, the daily paper aimed at Washington politicos, gets endorsements such as the following from members of Congress: Former House Minority Leader Richard Gephardt (D-Mo.): “Roll Call is a critical and indispensable tool for deciphering the day-to-day maneuverings of Capitol Hill. Roll Call has its finger on the pulse of Congress.” Former Sen. John…

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Science, engineering, and the recession

It was the UK’s Bryan Appleyard who started me thinking about health and the recession. In an article on what to expect in 2009, he interviewed Chris Ruhm, who stands by his 1996 findings that recessions are good for your health. “People get physically healthier and mortality rates fall during bad economic times,” he tells…

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Direct-to-consumer: The ads we love to hate

Last week the CEO of Roche Pharmaceuticals had some candid comments on direct-to-consumer advertising: Direct-to-consumer promotion [of drugs] was the single worst decision for the industry. … When industry says we’re spending all the money on R&D but actually it’s spending it on TV advertising to preserve margins, it doesn’t get much credibility. William Burns…

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Will Obama’s health policy survive a Big Pharma challenge?

“Here’s some friendly advice to the pharmaceutical industry: don’t make the mistake of attacking the policies of our new President. Such a move is likely to backfire.”

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The election, the common good, Starbucks, and driving safely

There’s been plenty of coverage of the Obama and McCain health plans during the presidential election campaign. I debated whether to contribute my opinion and decided against it. I think everyone is exhausted with media coverage. There’s a nice Time Magazine article this week on “The 24-Minute News Cycle.” It was reassuring to read that…

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How the pharmas make us sick

Just in case you thought your symptoms were benign, drug companies and advertisers will be happy to set you straight.

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