Recently in Medicalization

Health Culture Daily Dose #18

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Baby ducks

Source: Wunderground

When did we start calling the whole day before Christmas "Christmas Eve?" I thought Christmas Eve was the evening before Christmas. But no. Senators voted on health care reform at 1:00 AM on Thursday December 24th. To me, that's still Wednesday night, but it was widely reported as happening on Christmas Eve. Perhaps publishers want to save ink. Or we live in such fast times that it takes too long to say "The day before Christmas."


Anyway, here's a flock of interesting stories I've come across recently.

Aging, end-of-life, and death

The Breadth of Hope, Selling Hope, and More on Quelling Thanatophobia, (Pallimed: A Hospice & Palliative Medicine Blog)
One unspoken message behind the "sell hope for a cure" ads is "we will not only cure your cancer so that you can avoid death, but we'll also make it so it's a non-issue in your life so that you can return to the way things were before. It'll kind of be like getting your car's air conditioner recharged."

Categories: Daily dose, Doctor/patient relationship, Exercise, Health care, Health news, Medicalization, Risk  |  Tags: , , , , , , , , , ,

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How the pharmas make us sick

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Just in case you thought your symptoms were benign, drug companies and advertisers will be happy to set you straight.

Medicalization and disease mongering

I don't have a lot of personal complaints about medicalization. As a woman, I don't worry about erectile dysfunction or male pattern baldness. I haven't had to decide to use Ritalin for a hyperactive child or growth hormones for a son who is shorter than his classmates. In my heart of hearts, I consider myself a social deviant (and am proud of it), but I don't exhibit behavior that brings me to the attention of physicians, psychiatrists, or the law.

Many things that used to be considered a normal part of life have been redefined as medical conditions, subject to diagnosis and treatment. This is the medicalization of everyday life.

Many things that used to be considered a normal part of life - childbirth, menopause, insomnia, sadness, excess weight, aging, death - have been redefined as medical conditions and subjected to diagnosis and treatment. This process is called medicalization: Redefining a non-medical condition as a medical one. Medicalization is a major contributor to the health culture. It broadens the definition of health and encourages us to think of ourselves as in need of medical attention.


The active process of converting a benign condition into a medical disease is called disease mongering. Lynn Payer wrote a whole book on the subject: "[D]isease mongering - trying to convince essentially well people that they are sick, or slightly sick people that they are very ill - is big business. For people to use a diagnostic product or service, they must be convinced that they MAY BE sick. And to market drugs to the widest possible audience, pharmaceutical companies must convince people - or their physicians - that they ARE sick."

Categories: Advertising , Disease Mongering, Drug Companies, Medicalization, Pharmaceuticals  |  Tags: , , , , ,

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About Jan

Hi. I'm Jan Henderson, and this is my blog. I study the history of medicine, and I'm especially interested in how the practice of medicine has changed since the mid-20th century....(more)